Discovering New Jewellery Designers in the wilds of East London.

Thanks to a flurry of urgent, last-minute deadlines, I wasn’t able to make it along to as much of London Jewellery Week as I had planned. This made me very sad as I was really looking forward to catching up with a lot of jewellery friends and oogling new and exciting sparkles.

So, once all my articles had been filed on time (big pat on WSS’ head), I decided to treat myself to the afternoon off and arranged to meet a friend for lunch and then a wander round the Jewel East event at Old Spitalfiends in East London.

Jewel East showcases up and coming jewellery talent, so I was really looking forward to seeing some fantastic new designers and innovative jewellery. Alas, if I’m honest, I was a tad disappointed, there wasn’t that much that caught my eye. But happily, not too far into my forage, I came across Go Jewellery and met the delightful Charmaine who is the owner and designer.

Charmaine showing off her gorgeous wares

Her stand was full of fun, quirky, bright jewellery and Charmaine was full of enthusiasm, explaining the story behind each piece. Whimsical characters take on a life of their own and interact with each other. She’s taken their stories through her website and Facebook pages, creating a wonderfully wacky world which features not only her jewellery and characters, but her inspiration sources, animations and illustrations. Creativity oozes from every page and it’s very infectious.

Much of the current collection of the website finds its roots in Origami, using the angular shapes to create a collection of super-cute animals.

Clara Unicorn Heart to Heart Necklace

Alice Pink Pig Necklace

Cyrus Gold Elephant Necklace

For those of you who regularly read this blog and know of my penchant for elephants, you’ll have guessed that I’ve totally fallen in love with Cyrus already. How? Cute!?!

The new collection, which Charmaine was showcasing at Jewel East, is launching very soon and I can’t wait. She’s put new characters into lots of fun situations and the skill and attention to detail in every piece is lovely to see.

1st Class Stamp Pendant

The new collection quickly gained fans at the show.

Pop along and have a look at the Go Jewellery website or join them over on Facebook for updates on the launch of the new collection and for a window into their extremely creative and slightly mad world.

Hope Monday is treating you well?

Big kisses.

WSS.

xxx